SERVPRO's Newest Employee
Onboarding at SERVPRO as a sales and marketing representative (SMR) has been exciting. I, like many SMRs who start at SERVPRO, have not come from a Fire, Water, or Mold restoration background. Learning the new industry and learning how to represent such a great brand has been a lot of fun. However, the experience has been slightly dampened by the global pandemic, which has thrown a proverbial wrench into what I have learned are SERVPRO’s normal day-to-day operations.
Prior to the pandemic, SERVPRO utilized in-person visits to keep their clients and customers up-to-date on the latest happenings. Part of this was monthly visits to real estate, insurance, and other offices with which SERVPRO has a strong relationship.
With many employees working remotely, there are fewer people in the community to visit in person. And those still working in an office don’t need excessive interactions for the time being. SMRs have had to shift the way they keep their customers informed.
The Plan Until Things Get Back to ''Normal''.
When I was hired at SERVPRO, I was asked what ideas I may be able to bring to these extraordinary sets of challenges that we faced. My answer was merely a suggestion that we rely on newer technology and evolve while sticking to our roots. The root of SERVPRO, as I have come to understand, is helping people when disaster strikes. The idea is the quicker we respond, the quicker a business or homeowner gets back to normal. The main goal of these visits is to educate potential clients to allow them to become familiar with the SERVPRO brand and process.
Adapting to Whatever ''Normal'' Is.
I come from a digital marketing background, and I know the value of informing the community. It’s my belief that now more than ever, it is imperative that we take this time to utilize technology and the brand that SERVPRO has worked so hard to build. I have been brought on board to make those suggestions where I see an opportunity for us to grow our digital footprint. We intend to stick to our roots of educating clients by visiting those who still don't mind us stopping by in the traditional manner dropping off the most recent literature regarding our services. We plan to continue to have our traditional ‘’lunch and learn’’ with them whenever indoor dining becomes available again. For those who wish to socially distance, we have decided to offer a chance to participate in a digital ''lunch and learn''. This involves utilizing video call technology to walk clients through presentations while they munch on some of their favorite local takeouts. We felt this would be a good way to help struggling restaurants that are still dealing with ever-changing restrictions on their businesses.
Where There is Change, There is Opportunity.
SERVPRO is happy to be able to offer Coronavirus disinfection services. We offer both preventative cleaning, as well as for when there have been confirmed cases.
We have proprietary disinfectants and a trained team of professionals to get the job done safely. COVID-19 has made businesses question how they clean their buildings. Once a business learns the level at which we clean, they see the value in having a Certified: SERVPRO Cleaned decal on their window. The Certified: SERVPRO Cleaned decal communicates to their customer base that they care enough about the safety of their customers that they hired the largest and most trusted brand in restoration to provide a clean environment to conduct business.
SERVPRO has been sticking to our roots, providing our clients with top-notch service, and making fire, water, mold, and surface contamination "Like it never even happened.”